🌍 MISSION & VISION
Mission
To build marketing that balances creativity with clarity — driving real impact for brands and audiences alike.
Vision
To work with purpose-led brands that empower people, celebrate creativity, and make a difference through thoughtful communication.
🎓 EDUCATION
1
Master’s in Strategic Marketing Management
Aston University, Birmingham (UK)
2024–2025
Grade - Merit
2
Bachelor’s in Business Administration (BBA)
SRGPGPI University, Indore (India)
2016–2019
Grade - 8.0 CGPA
💼 PROFESSIONAL EXPERIENCE
Before stepping into marketing, I spent five years in the corporate legal and intellectual property industry, gaining deep experience in research, documentation, process optimization, and communication across global operations. This background has strengthened my analytical thinking, attention to detail, and project management — all of which now shape my strategic and data-driven approach to marketing.
Senior Paralegal — Trexo Global
February 2023 – July 2024 | Noida, India
- Reviewed and edited 100+ patent applications monthly, ensuring clarity, consistency, and compliance with USPTO and EPO standards.
- Trained new hires on proofreading procedures and conducted quality checks on peer work to maintain high editorial standards.
- Experienced with Patent Term Adjustments (PTA), Certificates of Correction (COC), and office action shell responses.
- Optimised patent proofreading, reducing turnaround time by 25% while improving overall quality consistency.
Service Operations Senior IP Analyst — Clarivate
August 2019 – February 2023 | Noida, India
- Supported intellectual property operations for global clients, managing patent and trademark data processing.
- Ensured accuracy, confidentiality, and compliance in all IP record-keeping and reporting workflows.
- Collaborated with cross-border teams to implement workflow automation and process efficiency improvements.
- Optimised IP documentation workflows, improving team accuracy to 99% and increasing project throughput by 20%.
🧠 MARKETING PROJECTS
1. ZANTA HEALTHCARE
Objective:
Strengthen the brand's digital presence and community trust through a consistent social media strategy.
Approach:
- Led social media marketing strategy to increase engagement and awareness across healthcare audiences, improving content reach and patient interaction.
- Collaborated on SEO and website optimisation initiatives to enhance online visibility and improve search rankings in a competitive healthcare market.
- Created content calendars and campaign workflows to streamline post scheduling, community engagement, and performance tracking.
- Conducted market and competitor analysis to identify digital growth opportunities and refine brand positioning within the UK healthcare sector.
Result:
- 40% increase in engagement within the first two months.
- Positive audience feedback and growth in inbound inquiries.
3. AI FIRST ACADEMY PRODUCT
1
Objective:
Conceptualise and market a digital learning product focused on helping students and professionals learn AI tools.
2
Approach:
- Built the product concept, course structure, and brand identity.
- Designed marketing strategy combining email, social, and community engagement.
- Integrated AI tools to personalise learning experiences.
3
Result:
- Developed prototype marketing assets and engagement funnel.
- Identified partnerships and early adopter segments.
4. RELAY APP AUTOMATION WORKFLOWS
Objective:
Improve marketing productivity through workflow automation using Relay.
Approach:
- Designed automation flows for content scheduling, email sequences, and reporting.
- Integrated AI tools for copy suggestions and task management.
- Tested, optimised, and documented workflows for future use.
Result:
- Reduced manual workload by 50%.
- Improved campaign turnaround time and consistency.
💼 MARKETING INTERNSHIPS
Marketing Intern | Zanta Healthcare
May – September 2025
- Led social media marketing strategy to increase engagement and awareness across healthcare audiences, improving content reach and patient interaction.
- Collaborated on SEO and website optimisation initiatives to enhance online visibility and improve search rankings in a competitive healthcare market.
- Created content calendars and campaign workflows to streamline post scheduling, community engagement, and performance tracking.
- Conducted market and competitor analysis to identify digital growth opportunities and refine brand positioning within the UK healthcare sector.
AI Marketing Strategist | RISIDIO
Jul 2025 – November 2025
- Built automation workflows to enhance content creation, campaign management, and lead nurturing, boosting marketing efficiency.
- Co-created the AI-First Academy, turning AI and marketing strategy insights into practical learning products for creators.
- Supported go-to-market strategy and brand positioning across RISIDIO's ecosystem (Lunim Innovation Studio), ensuring consistent messaging.
- Conducted market research and competitor analysis to identify growth opportunities and optimise audience targeting for digital campaigns.
⚙️ SKILLS & TOOLS
Core Skills:
- Marketing Strategy & Campaign Planning
- Brand Storytelling & Copywriting
- Content Creation & Social Media Marketing
- Email Marketing & Automation
- Search Engine Optimisation
- Presentation Design & Pitch Deck Writing
- Google Ads & Meta Ads
- Google Analytics
- Meta Business Suite
Tools:
Canva | Notion | Trello | Google Workspace | Adobe Express | ChatGPT | Relay | Microsoft Office | CapCut | Meta Business Suite | Google Analytics | Meta Business Suite | Claude | Gemini | Grok
Soft Skills:
Communication | Attention to Detail | Creative Thinking | Strategic Planning | Team Collaboration | Adaptability
🎓 CERTIFICATES
Google Ads Search Certification
Created and managed advertising campaigns using Google Ads, including setting up account structure, developing campaign strategies, and organizing ad groups based on targeted keywords. Conducted keyword research and audience analysis to optimize targeting, wrote compelling ad copy, and utilized platform tools and performance metrics to improve campaign efficiency and profitability.
Markstrat Business Simulation
Successfully completed the MARKSTRAT business simulation with STRATX Simulations, gaining hands-on experience in market and competitor analysis, research and development oversight, product launches, marketing strategy execution, and sales and distribution management. Demonstrated the ability to perform under realistic market conditions in a high-pressure environment, strengthening strategic decision-making and business acumen.
Postgraduate Mentoring Certificate
Served as a Postgraduate Mentor at Aston University (2024–2025), providing guidance and support to fellow students. Recognized for contributing to academic and professional development within the mentoring scheme, demonstrating leadership, empathy, and commitment to peer success.
Meta Business Suite
Learned the fundamentals of managing social media operations using Meta Business Suite by Meta Platforms, including content publishing, basic advertising setup, and performance tracking. Gained hands-on experience in scheduling posts, monitoring audience insights, and analyzing engagement metrics to improve content strategy and campaign effectiveness.
SaaS Business
Successfully completed a certification in Basics of SaaS Business Online, gaining foundational knowledge of the Software as a Service (SaaS) model, including subscription-based business strategies, customer acquisition, retention concepts, and key SaaS performance metrics such as churn rate and customer lifetime value. Developed an understanding of how cloud-based software businesses operate and scale.
